The LEGO Group announced on Wednesday the upcoming release of a brick-built model of the original Nintendo Game Boy system, scheduled to launch on October 1, 2025. The collectible set, revealed as part of a celebration of the iconic handheld’s history, will retail for $59.99.
The 421-piece model is a near 1:1 scale replica of the classic 1989 console. According to the official product details, the set includes authentic features such as the +Control Pad, A and B buttons, and SELECT and START buttons, alongside mock dials for volume and screen contrast. The model measures over 5.5 inches (14 cm) high and 3.5 inches (9 cm) wide.
To further replicate the handheld experience, the set features a working Game Pak slot and comes with two interchangeable, brick-built Game Paks: Super Mario Land and The Legend of Zelda: Link’s Awakening. Builders will have the option to display the model with one of three swappable screens, showing either the classic Nintendo start-up sequence or a scene from one of the two included games. The company notes that the model has no electronic light, sound, or display functions.
Part of the LEGO assortment aimed at adult builders, the LEGO Game Boy set (72046) was made available for pre-order on July 24. The official launch on October 1 will see the set sold in LEGO stores, on LEGO.com, and at select retailers globally.
